• Address: 314 W. Grand River, Howell, MI 48843 (map)
• Date Posted: 10/08/09

The Introduction to Pay Per Click Advertising & Google AdWords course is for newcomers to the Internet marketing phenomenon known as pay per click (PPC) advertising, of which Google AdWords is still king. Businesses big and small, on line and off line use AdWords to generate sales leads, grow mailing lists, increase traffic to their web sites, and increase sales conversions. AdWords can be lucrative, and those with the right stuff report huge profits. But watch out for pitfalls such as competition from other advertisers, poorly written ads, and ad campaigns with ineffective keywords.

You needn't fear AdWords and you needn't be a geek or marketing guru to unleash its power. This course demystifies AdWords and concepts such as keywords and PPC advertising. You will learn how to set up a Google account and create an AdWords campaign from start to finish -- from writing your ad and selecting hundreds of relevant keywords and key phrases, which people will use to find your ad in a highly targeted way, to setting a campaign budget, tweaking your campaign and using AdWords tools.

Some class time is spent on lab work with students writing sample ads, and on advanced topics such as how to copy your AdWords competitors' successes, and how to profit from AdWords with no products, no inventory and no web site.

COURSE DETAILS:

The course will be held Wednesday, Oct. 14, 2009, 6-9 p.m. at Howell Carnegie District Library, 314 W. Grand River, Howell, MI 48843. There is no fee for this class, but there is an optional $10 fee at the door for an exclusive Student Resource Center on CD-ROM. To register for this class, call Howell Carnegie District Library at (517) 546-0720.

Hurry, seating is limited!

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